I've got a secret weapon for you, sales superstar. It's not a shiny new CRM or a magic lead gen tool. Nope, it's something way simpler but insanely powerful: tracking LinkedIn job changes for your existing customer users. Yep, you did in fact read that right. Keeping tabs on when your customers switch things up career-wise can be the key to unlocking big time sales success.
Think about it - a job change is a major life event. It's a time when people are open to new ideas, new products, new solutions. And if you're the first one to reach out and offer a helping hand? Boom, you've got an instant "in." But here's the thing - you gotta strike while the iron's hot. If you snooze, you lose. That's where tracking comes in clutch.
Tracking job changes on LinkedIn is a game-changer for sales reps.
It's not just a nice-to-have - it's essential if you want to stay ahead of the competition and never miss an opportunity.
According to LinkedIn statistics, 49 million people search for jobs using LinkedIn every week, eight people are hired every minute via the platform, and 90 job applications are submitted every second.
That's a lot of movement happening on the world's largest professional network.
And where there's movement, there's opportunity for sales.
Still not convinced that tracking job changes should be a top priority for your sales org?
Let's dive into some of the key benefits:
No more bounced emails or out-of-date phone numbers in your CRM.
Integrating a job change tracking tool ensures your contact data is always fresh and ready for outreach.
Timing is everything in sales. And a job change is the perfect trigger for a timely, relevant touchpoint.
Whether it's a "congrats" message or an offer to be a resource in their new role, job changes give you a reason to reconnect.
With a new job comes new priorities, goals, and pain points.
Knowing what those are allows you to position your product or service as the perfect solution.
Every job change opens up new potential deals - whether it's following a champion to their new company or upselling the replacement hire.
20% of your users move every year and only 9% come back on their own. Make sure you are capitalising on every opportunity or you are leaving revenue and commission on the table.
Alright, you're bought in on the why. But how exactly do you track all these job changes happening left and right?
There are a few ways to go about it. You could either manually dig through your CRM data, search for their linkedin and check wether they are still working at their expected company. Or you can use automated tools of which there are a few options. User Gems & Champify are the most well known but their focus is on enterprise companies with a premium price tag. For AE's the market is limited which is why we built Folus in the first place, now individual reps can have access to this data. To make sure it's effective and generating you new business we recommend:
Folus allows you to enable notifications for when your contacts change jobs.
You can choose to get notified in-app, via email, or through slack. Just sit back and wait for the leads and opportunities to role straight into your inbox. No effort or time spent manually checking key contacts linkedin profiles.
Folus allows you to customize which contacts you want to track based on their status. Track your; active product users, historic product users, moved users & your opportunity contacts all in one place.
Take advantage of those settings to ensure the alerts are relevant and not overwhelming.
Have a plan in place for how you'll act on job change notifications. Whether it's a templated "congrats" message automated through sales enablement platforms such as Outreach or a more personalised reach out using Folus's email AI assistant, make sure your team knows the next steps to take.
As with any sales tactic, it's important to measure the ROI of your job change tracking efforts.
Keep an eye on metrics like response rates, meetings booked, and opportunities created to gauge the impact on your pipeline.
By leveraging the right tools and integrating them seamlessly into your workflow, tracking job changes on LinkedIn can become a valuable addition to your sales team's strategy.
Key Takeaways:
- Keeping tabs on LinkedIn job changes can seriously up your sales game. It's not just handy; it's crucial for staying ahead and grabbing opportunities.
- Forget about manually checking profiles. Tools that track these changes such as Folus save you time and keep your contact list fresh.
- A new job often means new challenges for your prospects. Knowing their latest role lets you tailor your pitch perfectly.
- Don't see a former point of contact’s move as a loss. Instead, view it as a chance to connect with two companies instead of one.
- To make the most out of tracking job changes, integrate this strategy into what you're already doing in sales smoothly. Customise alerts, streamline follow-ups, and watch how it benefits your pipeline.
So there you have it, folks - the inside scoop on why tracking LinkedIn job changes is an absolute must for sales success. It's not rocket science, but it does take a bit of hustle and a whole lot of heart. You've gotta be ready to pounce on those opportunities the second they pop up.
But trust me, it's so worth it. When you're the first friendly face in a prospect's inbox after a big career move, you're not just another sales rep. You're a valuable resource, a trusted advisor, a go-to guy or gal. And that, my friends, is how real relationships are built - and how real deals get done.
So go on, give it a shot. Set up those job change alerts, keep your finger on the pulse, and watch the magic happen. Your pipeline (and your commission check) will thank you.
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